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Paris
OPEN YOUR EYES

We are now present in Paris to raise public awareness of the industries that mistreat animals.

To mark the release of the documentary A DAY IN THE LIFE, we're launching our first action and poster campaign in Paris to raise awareness of animal cruelty.

In a world where animal suffering remains an alarming and pervasive issue, our campaign seeks to shed light on the collective and deeply distressing experiences of animals within the meat, dairy, egg, and seafood/fishing industries. These vast and profit-driven sectors subject animals to lives filled with profound pain, anguish, and cruelty on a global scale.

  • In the meat industry, animals endure the agony of confinement, overcrowded conditions, and a systematic disregard for their natural behaviors. They are often bred for rapid growth, leading to debilitating health problems, all culminating in a brutal end to their lives.

  • Within the dairy industry, cows face a relentless cycle of impregnation and separation from their calves, causing emotional turmoil. Confinement in cramped spaces and inhumane conditions lead to physical discomfort and psychological distress. Eventually, they too meet a violent end.

  • Hens in the egg industry are confined to battery cages or cramped spaces, unable to express their natural instincts. This leads to feather loss, stress and an existence characterized by suffering, and they end up being violently slaughtered. Male chicks are killed in a cruel manner, adding to the industry's hidden cruelties.

  • In the seafood/fishing industry, marine life experiences immense suffering due to overfishing and destructive fishing methods. Bycatch, the unintended capture and death of non-target species, disrupts marine ecosystems and causes immeasurable harm to aquatic life.

Our campaign aims to reveal the depth of this suffering, illustrating the pain and distress endured by animals in these industries on a global scale. By highlighting these harsh realities, we hope to inspire a worldwide awakening, encouraging individuals to reevaluate their choices, seek more humane alternatives, and support ethical practices. Together, we can work towards a more compassionate and sustainable future, where the needless suffering of animals is minimized and their well-being becomes a global priority.

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Image: Dominion

The posters on display in Paris show what animals go through on these four industries.

Since these sordid places are remote and closed to the general public, we decided to bring these images from there to the capital so that people can open their eyes.​

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Image: Dominion

Several other poster campaigns are planned in the French capital in the future.

If you'd like to support this action, and keep showing Parisians the truth behind animal farming, visit our donation page - your support is vital to our work.

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Image: Dominion

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